Brand Context and Visuals

Working closely with Avectas’ business leaders, we undertook an in-depth brand consultation process. This involved redefining the brand context to align with the company’s innovative products and strategic goals. We developed a modern and sophisticated visual identity that encapsulates the essence of Avectas’ technological advancements and leadership in cell engineering.

Narrative and Product Naming

A strong narrative was built to convey Avectas’ mission and vision effectively. We created compelling names for their groundbreaking products, ensuring each name reflected the innovation and impact of the technology. This strategic naming approach strengthened the brand’s positioning and facilitated better market recognition.

Brand Applications

To empower Avectas’ business development team, we designed a suite of robust brand applications. These included visually striking materials for exhibitions and tradeshows, user-friendly website applications, informative white papers, and other marketing collateral. Each element was crafted to enhance Avectas’ visibility and reinforce its reputation as a leader in advanced cell engineering.

Result

The brand evolution successfully positioned Avectas as a visionary company in the cell therapy landscape. The new brand identity and strategic applications have significantly boosted the company’s market presence, supporting its growth and helping it connect more effectively with its target audience.