Insights and Updates

Why User-Generated Content is the Key to Authentic Brand Connections

Team Madcraft

Discover how user-generated content (UGC) enhances brand trust, boosts engagement, and creates authentic connections with audiences. Learn how to leverage UGC today!

Acronyms|Conversion Rate Optimization|Performance|Trends
How to Prepare Your Website for the European Accessibility Act (EAA) Compliance

Team Madcraft

The European Accessibility Act (EAA) introduces new digital accessibility standards for businesses in Ireland and the EU. With enforcement starting in June 2025, this guide outlines key steps to ensure your website meets WCAG 2.1 compliance.

Email Marketing|News|Performance|Trends & Updates|UX Design|Video Marketing|Website Development|Whats next?
How OOUX Supports Cross-Functional Collaboration in UX Projects

Team Madcraft

How Object-Oriented UX (OOUX) enhances collaboration between designers, developers, and stakeholders, making UX projects more efficient and user-focused.

Performance|UX Design
The Email Marketer’s Guide to A/B Testing

Team Madcraft

Discover how A/B testing in email marketing helps you boost open rates, click-through rates, and conversions. Learn what to test and how to optimise your emails.

Email Marketing|Performance
Kickstart 2025: How to Plan Your SEO Strategy for the Year Ahead

Team Madcraft

Plan your 2025 SEO strategy with Madcraft! Discover key trends, pro tips, and expert insights to boost your rankings and drive results in 2025.

eCommerce|Lead Generation|Performance|SEO|Trends|Trends & Updates
Demystifying Paid Media Metrics: What Really Matters in 2025

Team Madcraft

Learn the essential paid media metrics that matter in 2025. From Impressions and Reach to Clicks, CTR, and Conversions, discover how to track the right metrics to optimize your campaigns, boost engagement, and drive measurable results aligned with your business goals.

B2B|Lead Generation|Performance|Trends & Updates|Website Design|Whats next?

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