Team Madcraft
When working on a UX project, it’s common to have lots of different teams involved—designers, developers, project managers, and stakeholders—all bringing their own priorities to the table. While this diversity is great for ideas, it can sometimes cause confusion and delays. That’s where Object-Oriented UX (OOUX) comes in.
OOUX is a design approach that makes it easier for everyone to work together by focusing on what users actually interact with, like “products,” “profiles,” or “tasks.” It creates a clear structure for teams to follow, making collaboration smoother and keeping everyone on the same page.
OOUX stands for Object-Oriented UX. It’s all about identifying the main “objects” that users see and use in your system and designing everything around those objects. For example, in an online store, the key objects might be “Products,” “Orders,” and “Customers.” By focusing on these objects early in the process, teams can avoid confusion and make sure everything revolves around what users need.
One of the biggest challenges in projects is communication. Designers, developers, and managers all tend to use different terms, which can lead to misunderstandings. OOUX helps by identifying the key objects and agreeing on their names and roles upfront.
For example, instead of a designer talking about a “product card” and a developer talking about a “database entry,” both teams can just refer to the “Product.” This simple alignment saves time and reduces back-and-forth conversations.
OOUX puts the user front and center. It helps teams focus on the objects that matter most to users and what they want to do with them.
For example, if you’re designing a task management app, you’d focus on the “Task” object and define its key parts, like “due date” or “priority,” and the actions users can take, like “mark complete” or “assign.” This ensures that everyone is working toward features that make sense for users instead of overcomplicating things.
Passing work between teams—like from design to development—can be tricky. OOUX helps by creating clear diagrams and blueprints for how each object works.
For example, designers can use these blueprints to make sure all screens and interactions are consistent, while developers can use them to build the backend in a way that matches the design. It’s like giving everyone the same map to follow.
In many projects, issues don’t appear until late in the process, which can be expensive and time-consuming to fix. OOUX helps teams spot potential problems early by mapping out how all the objects relate to each other and what they need to do.
For example, if you realize during planning that two objects need to share data but weren’t designed to, you can fix it before anyone writes a single line of code.
OOUX helps bridge the gap between design and development. Designers can better understand how the backend works, and developers can see why certain design elements are important for users. This mutual understanding reduces frustration, speeds up the process, and leads to a better final product.
At Madcraft, we’ve found that OOUX makes collaboration so much easier. By focusing on the main objects and building around them, we make sure everyone is aligned, from the very first planning session to the final launch. It also helps us deliver a better experience for users since every feature is designed with them in mind.
If you’re tired of miscommunication and messy project handoffs, OOUX might be the solution you’ve been looking for. At Madcraft, we use this approach to make sure every project runs smoothly and delivers a top-notch user experience.
Let’s chat about how we can make your next UX project a success—together!
